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New Nordic data blows up nicotine ‘gateway myth’

New Nordic data blows up nicotine ‘gateway myth’

A fresh Nordic Council report has delivered compelling new population-level evidence showing that snus and nicotine pouches are not a gateway into smoking – they are a gateway out. The data comes from the recent Nording Monitoring (NORMO) 2025 report, whic...

Science

New study: Swedish snus pouch innovation reduces local irritation

New study: Swedish snus pouch innovation reduces local irritation

For the first time, researchers have shown that technical innovations to snus pouches can help reduce sores and irritation in consumers’ mouths. The findings come from a recent study showing that irritation...

Health

COP11: Why harm reduction science is a battlefield

COP11: Why harm reduction science is a battlefield

As COP11 delegates huddled behind closed doors in Geneva, a panel of researchers gathered nearby to examine the politicization of tobacco harm reduction science and its consequences for public health. Title...

Health

Cochrane moves toward seeing nicotine pouches as a smoking cessation aid

Cochrane moves toward seeing nicotine pouches as a smoking cessation aid

The highly respected Cochrane Library has published a review looking at nicotine pouches as a smoking cessation aid. Despite current limitations, the study marks an important step toward giving pouches serious...

Science

Most pouch consumers are former smokers, US study shows

Most pouch consumers are former smokers, US study shows

Nicotine pouches are more likely to serve as a tool for tobacco harm reduction and don’t appear to be the gateway into nicotine use that many fear, new research on pouch consumers from the United States shows....

Science

Nicotine less harmful to the brain than previously thought: study

Nicotine less harmful to the brain than previously thought: study

A comprehensive new study contradicts claims about nicotine’s supposed harmful effects on the brain, revealing that nicotine use is an effect – rather than the cause – of variations in brain structure. The ...

Science

Snus saves thousands of lives in Sweden each year: study

Snus saves thousands of lives in Sweden each year: study

A new study on the effects of snus on smoking habits and mortality reveals that snus helps save thousands of lives in Sweden each year. The use of snus has not only reduced the number of people who start smoki...

Science
Diagram över Sveriges minskade cigarettanvändande.

New Report: Stop Vilifying Nicotine

New Report: Stop Vilifying Nicotine

In a recent report, the global network Smoke Free Sweden urges the public and policymakers to stop associating nicotine with the same diseases caused by smoking. Sweden is once again highlighted as a leadin...

Science
Nicotine pouches

Three myths about nicotine pouches: what science says

Three myths about nicotine pouches: what science says

The debate around nicotine pouches is heating up in both in the US and the EU, making it difficult to discern fact from fiction.  Here are three common myths about snus and nicotine pouches along with details ...