{"id":9775,"date":"2026-06-16T10:22:07","date_gmt":"2026-06-16T08:22:07","guid":{"rendered":"https:\/\/snusforumet.se\/?p=9775"},"modified":"2026-06-16T10:22:08","modified_gmt":"2026-06-16T08:22:08","slug":"will-brussels-learn-from-sweden-before-rewriting-europes-nicotine-rules","status":"publish","type":"post","link":"https:\/\/snusforumet.se\/en\/will-brussels-learn-from-sweden-before-rewriting-europes-nicotine-rules\/","title":{"rendered":"Will Brussels learn from Sweden before rewriting Europe\u2019s nicotine rules?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>As the EU inches forward with plans to revise the Tobacco Products Directive (TPD), Sweden\u2019s experience with snus and nicotine pouches has emerged as a central point of discussion in the European nicotine debate.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The EU\u2019s third TPD revision was front and centre at the recent <a href=\"https:\/\/gfn.events\/\">Global Forum on Nicotine (GFN)<\/a> event in Warsaw.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At a panel discussion on the future of EU regulations, consumer advocates, researchers, and industry representatives warned that Brussels risks overlooking one of Europe\u2019s clearest examples of smoking reduction: Sweden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The concern raised by several speakers was not that nicotine products should remain unregulated. Rather, it was that regulation must distinguish between cigarettes and smoke-free alternatives \u2013 and that Sweden\u2019s historically low smoking rate &#8211; under five percent \u2013 should be treated as evidence, not an exception to be ignored.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sweden: Europe\u2019s \u2018live experiment\u2019<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Patrik Str\u00f6mer, Secretary General of the <a href=\"https:\/\/snustillverkarforeningen.se\/\">Association of Swedish Snus Manufacturers<\/a>, argued that Sweden\u2019s unique position in Europe has created a real-world test case for harm reduction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When the EU banned snus in 1992, Sweden was not yet a member state. During Sweden\u2019s accession negotiations, the country secured an exemption that allowed Swedish snus to remain legal domestically.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to Str\u00f6mer, that exemption has had public-health consequences that should now be central to the EU debate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWhat happened was that we got a live experiment in Europe,\u201d Str\u00f6mer told the audience.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWhat happens with the lung cancer incidence, COPD incidence, smoking-related diseases in a country where snus is allowed, and what happens in all the countries where snus is banned?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Looking at the data, Sweden had <a href=\"https:\/\/ec.europa.eu\/eurostat\/statistics-explained\/index.php?title=Cancer_statistics_-_specific_cancers\">the lowest lung cancer mortality rate of any EU country<\/a> in 2022. <a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC6882181\/\">Another study<\/a> shows that Sweden has both the lowest rate of tobacco-related mortality and the lowest incidence of male lung cancer in Europe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Str\u00f6mer\u2019s conclusion was direct: \u201cIt\u2019s good for public health if you allow snus. Simple as that.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Str\u00f6mer, the coming TPD3 debate is therefore not only about one product category. It\u2019s about whether EU policymaking will be guided by real-world outcomes or by what he described as \u201cpolicy-based evidence.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt\u2019s not about snus or nicotine anymore,\u201d he said.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cIt\u2019s about: are we going to have a rule-based Union where science is the foundation for the policy?\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nicotine pouches as the next battleground<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">While tobacco snus remains protected in Sweden, nicotine pouches are in a more uncertain position across Europe. Several countries have already moved to restrict or ban them, while others are considering new rules on flavours, nicotine limits, marketing, and taxation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For Carissa D\u00fcring of the consumer advocacy group <a href=\"https:\/\/consideratepouchers.org\/\">Considerate Pouches Sweden<\/a>, the priority ahead of TPD3 is clear: nicotine pouches must remain legal and accessible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMy biggest hope is that they are left legal, and that they are not banned or overly taxed,\u201d she said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Her own story exemplified a generational shift in Sweden.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While tobacco snus has long been associated with Swedish men, nicotine pouches have reached groups who may not see traditional snus as an attractive alternative to smoking.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI myself represent the generation that started with nicotine pouches instead of tobacco snus,\u201d she said.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cI hate tobacco snus. I\u2019ve tried it several times, I think it\u2019s disgusting, I would never use it.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">She warned that if nicotine pouches were banned or heavily restricted, some users would not simply move to tobacco snus. They might move back to cigarettes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cFor me, the world would end if it were the case that nicotine pouches became banned or restricted in Sweden, because I wouldn\u2019t choose tobacco snus. I would go to cigarettes instead,\u201d she explained.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That argument cuts to the heart of the harm-reduction debate: different smokers and nicotine users do not necessarily respond to the same alternatives. For some, snus may work. For others, vaping or nicotine pouches may be the product that keeps them away from cigarettes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A call for risk-proportionate regulation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Several speakers argued that the EU\u2019s next nicotine framework should be based on the relative risks of different products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tom Gleeson, co-founder of the <a href=\"https:\/\/nnai510701598.wordpress.com\/\">New Nicotine Alliance Ireland<\/a> consumer organisation, said nicotine pouches and other novel nicotine products should be included in regulation, but not treated as if they carry the same risks as combustible tobacco.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe entire suite of nicotine products should be all under one regulation,\u201d he said.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBut that regulation should be based on the continuum of risk.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That view was echoed by <a href=\"https:\/\/snusforumet.se\/en\/konstantinos-farsalinos-nicotine-pouches-harm-reduction\/\">Dr. Konstantinos Farsalinos<\/a>, who criticised what he sees as a growing gap between scientific evidence and regulatory intent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEverything is about regulating risk and using the risk as guidance for regulation,\u201d he said.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMore risk, stricter regulation; less risk, less strict regulation.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reflecting on the role of science in TPD2, Farsalinos argued the EU now has far more evidence than it did when the current directive was adopted \u2013 but may nevertheless be heading toward more restrictive regulation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWhat we\u2019re seeing today is a complete disconnection between scientific evidence and regulatory intentions,\u201d he said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He warned that if TPD3 restricts access to products that smokers or former smokers actually use, the result could be counterproductive.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The risk, he said, is \u201cpreventing smokers from switching, or even having switchers relapse back to smoking.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The risk of unintended consequences<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The panel also raised concerns that restrictions on flavours, high taxation, and product bans could drive consumers into illicit or unregulated markets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ingmar Kurg of the <a href=\"https:\/\/nna.ee\/en\/\">NNA Smokefree Estonia<\/a> consumer advocacy group described Estonia\u2019s experience with a flavour ban and excise tax. According to him, those policies were followed by a sharp expansion of the black market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe had a flavour ban, and later we had an excise tax, and the black market got bigger,\u201d he said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gleeson made a similar point from Ireland, where he argued that high taxation has helped strengthen the unregulated market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe more they regulate, the more that market goes from gray to charcoal to the black market,\u201d he said.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For the panel, this was not only an economic problem. It was also a public-health and consumer-safety issue.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If legal products become too expensive, unattractive, or difficult to access, demand does not necessarily disappear. It may simply move outside regulated channels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Will Brussels look north?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The central question ahead of TPD3 is therefore whether the EU will use Sweden\u2019s experience as a guide \u2013 or treat it as an outlier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sweden\u2019s low smoking rate, long history of snus use, and rapid uptake of nicotine pouches give the country a distinctive place in Europe\u2019s nicotine landscape.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For advocates of harm reduction, that makes Sweden not a special case to be dismissed, but a model to be studied.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Str\u00f6mer summed up the concern from a Swedish and European perspective.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cFrom a pure Swedish perspective, I\u2019m quite calm and carrying on,\u201d he said.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cFrom a European perspective, I\u2019m deeply worried.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the EU inches forward with plans to revise the Tobacco Products Directive (TPD), Sweden\u2019s experience with snus and nicotine pouches has emerged as a&#8230;<\/p>\n","protected":false},"author":3,"featured_media":9777,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[218],"tags":[661,662,258,384,623,279,248,311],"class_list":["post-9775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-regulations","tag-carissa-during","tag-considerate-pouchers","tag-eu-2","tag-gfn-2","tag-konstantinos-farsalinos","tag-nna-2","tag-patrik-stromer-en","tag-tpd"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Will Brussels learn from Sweden before rewriting Europe\u2019s nicotine rules? 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