{"id":9269,"date":"2026-02-04T14:11:30","date_gmt":"2026-02-04T13:11:30","guid":{"rendered":"https:\/\/snusforumet.se\/?p=9269"},"modified":"2026-02-04T14:11:31","modified_gmt":"2026-02-04T13:11:31","slug":"while-europe-dithers-us-moves-closer-to-seeing-nicotine-pouches-as-less-harmful","status":"publish","type":"post","link":"https:\/\/snusforumet.se\/en\/while-europe-dithers-us-moves-closer-to-seeing-nicotine-pouches-as-less-harmful\/","title":{"rendered":"While Europe dithers, US moves closer to seeing nicotine pouches as less harmful"},"content":{"rendered":"\n

Regulators in the United States have moved a step closer to allowing Zyn brand nicotine pouches to be marketed as less-harmful alternatives to cigarettes.<\/strong><\/p>\n\n\n\n

At a recent public hearing convened by the U.S. Food and Drug Administration (FDA), experts reviewed evidence as to whether Philip Morris International (PMI) subsidiary Swedish Match USA can include \u201creduced risk\u201d language when advertising 20 different varieties of Zyn brand nicotine pouches.<\/p>\n\n\n\n

Specifically, the company wants to have authorisation to say that using Zyn instead of cigarettes puts consumers at a \u201clower risk of mouth cancer, heart disease, lung cancer, stroke, emphysema, and chronic bronchitis.\u201d <\/p>\n\n\n\n

Youth pouch use ‘relatively low’<\/h2>\n\n\n\n

During the hearing, members of the FDA\u2019s Tobacco Products Scientific Advisory Committee (TPSAC)<\/a> confirmed that the modified risk claim for Zyn was \u201cscientifically accurate\u201d, despite the absence of long\u2011term studies on Zyn consumers and uncertainty around whether marketing the reduced\u2011risk language would actually prompt smokers to switch.<\/p>\n\n\n\n

They also found that nicotine pouch use among young people was \u201crelatively low\u201d, adding that \u201camong young adults, viewing the proposed claim did not increase intentions to use Zyn.\u201d<\/p>\n\n\n\n

US vs. EU nicotine regulation: a stark contrast<\/h2>\n\n\n\n

The language contrasts starkly with that heard from regulators and policymakers in Europe, where regulatory approaches have been trending in the opposite direction. <\/p>\n\n\n\n

In recent years, several European countries have introduced restrictions or outright bans on tobacco-free nicotine pouches over concerns about youth uptake.<\/p>\n\n\n\n

\u201cIt\u2019s encouraging that US regulators are willing to look at the evidence and adopt policies that will make it easier for American consumers to choose a less-harmful product,\u201d says Patrik Str\u00f6mer, Secretary General of the Association of Swedish Snus Manufacturers.<\/p>\n\n\n\n

\u201cAt the same time, it makes the current situation in the EU even more maddening. Moralistic regulators seem hell-bent on depriving Europe\u2019s smokers access to safer alternatives \u2013 despite the clear public health benefits of switching from combustible cigarettes to smokeless nicotine products.\u201d<\/p>\n\n\n\n

Zyn\u2019s regulatory journey continues<\/h2>\n\n\n\n

The FDA hearing comes a year after the agency granted Zyn pre-market authorisation following a lengthy scientific review. <\/p>\n\n\n\n

The move marked the FDA\u2019s first marketing authorisation for an oral nicotine product, finding that Zyn products are substantially less harmful than cigarettes.<\/p>\n\n\n\n

The FDA\u2019s comment period on the Zyn Modified Risk Tobacco Product (MRTP) application<\/a> closes on March 4, 2026, after which the agency will consider all the evidence before issuing a final decision.<\/p>\n\n\n\n

In 2019, the agency granted<\/a> Swedish Match USA\u2019s \u201cGeneral\u201d brand of tobacco snus as an MRTP<\/a>, marking the first time the agency designated any tobacco product as \u201cless risky\u201d than cigarettes.\u00a0<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Regulators in the United States have moved a step closer to allowing Zyn brand nicotine pouches to be marketed as less-harmful alternatives to cigarettes. At…<\/p>\n","protected":false},"author":3,"featured_media":8268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[218],"tags":[258,288,309,273,422,308,294,586],"class_list":["post-9269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-regulations","tag-eu-2","tag-fda","tag-mrtp","tag-nicotine-pouches","tag-pmi","tag-swedish-match-2","tag-usa-2","tag-zyn"],"acf":[],"yoast_head":"\nWhile Europe dithers, US moves closer to seeing nicotine pouches as less harmful - Snusforumet<\/title>\n<meta name=\"description\" content=\"US regulators have moved a step closer to allowing Zyn brand nicotine pouches to be marketed as less-harmful alternatives to cigarettes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/snusforumet.se\/en\/while-europe-dithers-us-moves-closer-to-seeing-nicotine-pouches-as-less-harmful\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"While Europe dithers, US moves closer to seeing nicotine pouches as less harmful - Snusforumet\" \/>\n<meta property=\"og:description\" content=\"US regulators have moved a step closer to allowing Zyn brand nicotine pouches to be marketed as less-harmful alternatives to cigarettes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/snusforumet.se\/en\/while-europe-dithers-us-moves-closer-to-seeing-nicotine-pouches-as-less-harmful\/\" \/>\n<meta property=\"og:site_name\" content=\"Snusforumet\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-04T13:11:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-04T13:11:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/snusforumet.se\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-27-at-17.11.39-700x394.png\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"David\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/snusforumet.se\/en\/while-europe-dithers-us-moves-closer-to-seeing-nicotine-pouches-as-less-harmful\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/snusforumet.se\/en\/while-europe-dithers-us-moves-closer-to-seeing-nicotine-pouches-as-less-harmful\/\"},\"author\":{\"name\":\"David\",\"@id\":\"https:\/\/snusforumet.se\/#\/schema\/person\/ed944d1304863fee0456949109f49d3f\"},\"headline\":\"While Europe dithers, US moves closer to seeing nicotine pouches as less harmful\",\"datePublished\":\"2026-02-04T13:11:30+00:00\",\"dateModified\":\"2026-02-04T13:11:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/snusforumet.se\/en\/while-europe-dithers-us-moves-closer-to-seeing-nicotine-pouches-as-less-harmful\/\"},\"wordCount\":446,\"image\":{\"@id\":\"https:\/\/snusforumet.se\/en\/while-europe-dithers-us-moves-closer-to-seeing-nicotine-pouches-as-less-harmful\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/snusforumet.se\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-27-at-17.11.39.png\",\"keywords\":[\"EU\",\"FDA\",\"MRTP\",\"Nicotine pouches\",\"PMI\",\"Swedish Match\",\"USA\",\"Zyn\"],\"articleSection\":[\"Regulations\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/snusforumet.se\/en\/while-europe-dithers-us-moves-closer-to-seeing-nicotine-pouches-as-less-harmful\/\",\"url\":\"https:\/\/snusforumet.se\/en\/while-europe-dithers-us-moves-closer-to-seeing-nicotine-pouches-as-less-harmful\/\",\"name\":\"While Europe dithers, US moves closer to seeing nicotine pouches as less harmful - Snusforumet\",\"isPartOf\":{\"@id\":\"https:\/\/snusforumet.se\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/snusforumet.se\/en\/while-europe-dithers-us-moves-closer-to-seeing-nicotine-pouches-as-less-harmful\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/snusforumet.se\/en\/while-europe-dithers-us-moves-closer-to-seeing-nicotine-pouches-as-less-harmful\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/snusforumet.se\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-27-at-17.11.39.png\",\"datePublished\":\"2026-02-04T13:11:30+00:00\",\"dateModified\":\"2026-02-04T13:11:31+00:00\",\"author\":{\"@id\":\"https:\/\/snusforumet.se\/#\/schema\/person\/ed944d1304863fee0456949109f49d3f\"},\"description\":\"US regulators have moved a step closer to allowing Zyn brand nicotine pouches to be marketed as less-harmful alternatives to cigarettes.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/snusforumet.se\/en\/while-europe-dithers-us-moves-closer-to-seeing-nicotine-pouches-as-less-harmful\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/snusforumet.se\/en\/while-europe-dithers-us-moves-closer-to-seeing-nicotine-pouches-as-less-harmful\/#primaryimage\",\"url\":\"https:\/\/snusforumet.se\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-27-at-17.11.39.png\",\"contentUrl\":\"https:\/\/snusforumet.se\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-27-at-17.11.39.png\",\"width\":1640,\"height\":923,\"caption\":\"nicotine pouch USA FDA ZYN\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/snusforumet.se\/#website\",\"url\":\"https:\/\/snusforumet.se\/\",\"name\":\"Snusforumet\",\"description\":\"En seri\u00f6s sajt om snus\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/snusforumet.se\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/snusforumet.se\/#\/schema\/person\/ed944d1304863fee0456949109f49d3f\",\"name\":\"David\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/snusforumet.se\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d6d1305d39e2293eaae6db19c200820b06eea936092e60420247e85c970b37a3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d6d1305d39e2293eaae6db19c200820b06eea936092e60420247e85c970b37a3?s=96&d=mm&r=g\",\"caption\":\"David\"},\"url\":false}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"While Europe dithers, US moves closer to seeing nicotine pouches as less harmful - Snusforumet","description":"US regulators have moved a step closer to allowing Zyn brand nicotine pouches to be marketed as less-harmful alternatives to cigarettes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/snusforumet.se\/en\/while-europe-dithers-us-moves-closer-to-seeing-nicotine-pouches-as-less-harmful\/","og_locale":"en_US","og_type":"article","og_title":"While Europe dithers, US moves closer to seeing nicotine pouches as less harmful - Snusforumet","og_description":"US regulators have moved a step closer to allowing Zyn brand nicotine pouches to be marketed as less-harmful alternatives to cigarettes.","og_url":"https:\/\/snusforumet.se\/en\/while-europe-dithers-us-moves-closer-to-seeing-nicotine-pouches-as-less-harmful\/","og_site_name":"Snusforumet","article_published_time":"2026-02-04T13:11:30+00:00","article_modified_time":"2026-02-04T13:11:31+00:00","og_image":[{"width":700,"height":394,"url":"https:\/\/snusforumet.se\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-27-at-17.11.39-700x394.png","type":"image\/png"}],"author":"David","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/snusforumet.se\/en\/while-europe-dithers-us-moves-closer-to-seeing-nicotine-pouches-as-less-harmful\/#article","isPartOf":{"@id":"https:\/\/snusforumet.se\/en\/while-europe-dithers-us-moves-closer-to-seeing-nicotine-pouches-as-less-harmful\/"},"author":{"name":"David","@id":"https:\/\/snusforumet.se\/#\/schema\/person\/ed944d1304863fee0456949109f49d3f"},"headline":"While Europe dithers, US moves closer to seeing nicotine pouches as less harmful","datePublished":"2026-02-04T13:11:30+00:00","dateModified":"2026-02-04T13:11:31+00:00","mainEntityOfPage":{"@id":"https:\/\/snusforumet.se\/en\/while-europe-dithers-us-moves-closer-to-seeing-nicotine-pouches-as-less-harmful\/"},"wordCount":446,"image":{"@id":"https:\/\/snusforumet.se\/en\/while-europe-dithers-us-moves-closer-to-seeing-nicotine-pouches-as-less-harmful\/#primaryimage"},"thumbnailUrl":"https:\/\/snusforumet.se\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-27-at-17.11.39.png","keywords":["EU","FDA","MRTP","Nicotine pouches","PMI","Swedish Match","USA","Zyn"],"articleSection":["Regulations"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/snusforumet.se\/en\/while-europe-dithers-us-moves-closer-to-seeing-nicotine-pouches-as-less-harmful\/","url":"https:\/\/snusforumet.se\/en\/while-europe-dithers-us-moves-closer-to-seeing-nicotine-pouches-as-less-harmful\/","name":"While Europe dithers, US moves closer to seeing nicotine pouches as less harmful - Snusforumet","isPartOf":{"@id":"https:\/\/snusforumet.se\/#website"},"primaryImageOfPage":{"@id":"https:\/\/snusforumet.se\/en\/while-europe-dithers-us-moves-closer-to-seeing-nicotine-pouches-as-less-harmful\/#primaryimage"},"image":{"@id":"https:\/\/snusforumet.se\/en\/while-europe-dithers-us-moves-closer-to-seeing-nicotine-pouches-as-less-harmful\/#primaryimage"},"thumbnailUrl":"https:\/\/snusforumet.se\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-27-at-17.11.39.png","datePublished":"2026-02-04T13:11:30+00:00","dateModified":"2026-02-04T13:11:31+00:00","author":{"@id":"https:\/\/snusforumet.se\/#\/schema\/person\/ed944d1304863fee0456949109f49d3f"},"description":"US regulators have moved a step closer to allowing Zyn brand nicotine pouches to be marketed as less-harmful alternatives to cigarettes.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/snusforumet.se\/en\/while-europe-dithers-us-moves-closer-to-seeing-nicotine-pouches-as-less-harmful\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/snusforumet.se\/en\/while-europe-dithers-us-moves-closer-to-seeing-nicotine-pouches-as-less-harmful\/#primaryimage","url":"https:\/\/snusforumet.se\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-27-at-17.11.39.png","contentUrl":"https:\/\/snusforumet.se\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-27-at-17.11.39.png","width":1640,"height":923,"caption":"nicotine pouch USA FDA ZYN"},{"@type":"WebSite","@id":"https:\/\/snusforumet.se\/#website","url":"https:\/\/snusforumet.se\/","name":"Snusforumet","description":"En seri\u00f6s sajt om snus","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/snusforumet.se\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/snusforumet.se\/#\/schema\/person\/ed944d1304863fee0456949109f49d3f","name":"David","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/snusforumet.se\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d6d1305d39e2293eaae6db19c200820b06eea936092e60420247e85c970b37a3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d6d1305d39e2293eaae6db19c200820b06eea936092e60420247e85c970b37a3?s=96&d=mm&r=g","caption":"David"},"url":false}]}},"_links":{"self":[{"href":"https:\/\/snusforumet.se\/en\/wp-json\/wp\/v2\/posts\/9269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/snusforumet.se\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snusforumet.se\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snusforumet.se\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/snusforumet.se\/en\/wp-json\/wp\/v2\/comments?post=9269"}],"version-history":[{"count":1,"href":"https:\/\/snusforumet.se\/en\/wp-json\/wp\/v2\/posts\/9269\/revisions"}],"predecessor-version":[{"id":9270,"href":"https:\/\/snusforumet.se\/en\/wp-json\/wp\/v2\/posts\/9269\/revisions\/9270"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/snusforumet.se\/en\/wp-json\/wp\/v2\/media\/8268"}],"wp:attachment":[{"href":"https:\/\/snusforumet.se\/en\/wp-json\/wp\/v2\/media?parent=9269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snusforumet.se\/en\/wp-json\/wp\/v2\/categories?post=9269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snusforumet.se\/en\/wp-json\/wp\/v2\/tags?post=9269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}