{"id":8358,"date":"2025-03-17T09:28:00","date_gmt":"2025-03-17T08:28:00","guid":{"rendered":"https:\/\/snusforumet.se\/?p=8358"},"modified":"2025-04-17T10:30:30","modified_gmt":"2025-04-17T08:30:30","slug":"smoke-free-nicotine-products-to-surpass-cigarettes-in-us-2025","status":"publish","type":"post","link":"https:\/\/snusforumet.se\/en\/smoke-free-nicotine-products-to-surpass-cigarettes-in-us-2025\/","title":{"rendered":"Smoke-free nicotine products to surpass cigarettes in the US in 2025: report"},"content":{"rendered":"\n

Consumption of smoke-free nicotine products\u2014such as nicotine pouches, snus, and vapes\u2014will surpass that of combustible cigarettes in volume in 2025, according to a new analysis from investment bank Goldman Sachs.<\/strong><\/p>\n\n\n\n

\u201cExpanding beyond combustible products to smoke-free alternatives is an imperative for the industry,\u201d the authors write in the report, reviewed by Snusforumet.<\/p>\n\n\n\n

\u201cOver the next decade, we anticipate a significant shift in the nicotine landscape whereby smoke-free products overtake combustibles to become the primary driver of industry growth.\u201d<\/p>\n\n\n\n

Cigarette consumption in the US has been declining steadily for decades, a trend Goldman Sachs expects to accelerate in the coming decade. While 12.9 billion packs of cigarettes were sold in the US in 2016, that figure is expected to decline to only 2.7 billion packs by 2035.<\/p>\n\n\n\n

The rise of nicotine pouches<\/h2>\n\n\n\n

By that time, cigarettes are expected to comprise only 20 percent of total nicotine US consumption, down from 47 percent in 2024. <\/p>\n\n\n\n

This decline is being driven by increased awareness of the health risks associated with smoking, rising cigarette prices, and the growing availability of smoke-free nicotine product alternatives, such as nicotine pouches.<\/p>\n\n\n\n

\u201cBy 2035, we expect nicotine pouches to surpass traditional smokeless tobacco in both volume and revenue, cementing their position as a leading smoke-free nicotine category,\u201d the report explains. <\/p>\n\n\n\n

The shift away from cigarettes is largely consumer-driven. Given the choice, adult nicotine users are increasingly opting for alternatives that eliminate the harmful effects of combustion. <\/p>\n\n\n\n

Smoke-free nicotine products, particularly pouches, are gaining popularity due to their convenience, discreet use, and growing scientific consensus that they present significantly lower health risks compared to smoking.<\/p>\n\n\n\n

Consumers shift to reduced-risk products<\/h2>\n\n\n\n

Nicotine pouch volumes are expected to grow by 21 percent annually in the coming decade, while cigarettes will fall by nearly 8 percent. <\/p>\n\n\n\n

\u201cConsumers are clearly moving toward reduced-risk nicotine products,\u201d the report notes, highlighting the rapid expansion of the oral nicotine pouch category.<\/p>\n\n\n\n

Nevertheless, the Goldman Sachs report expects vapes will dominate the US smoke-free market, becoming the largest market segment by 2035, followed by pouches and heat-not-burn (HNB).<\/p>\n\n\n\n

The US nicotine market remains in a \u201cstate of flux\u201d in part due to the FDA\u2019s slow and cumbersome PTMA (pre-market tobacco product authorization) process that \u201chinder the industry\u2019s transition to smoke-free products and the creation of a viable market\u201d.<\/p>\n\n\n\n

Policy should ease access to smoke-free nicotine products<\/h2>\n\n\n\n

The transition underway in the US mirrors Sweden\u2019s long-standing experience with less harmful smokeless alternatives, where widespread snus use has led to the lowest smoking rates and tobacco-related health issues in Europe.<\/p>\n\n\n\n

\u201cThis is exactly what we have seen in Sweden<\/a>\u2014when consumers have access to safer alternatives, that\u2019s what they prefer,\u201d says Patrik Str\u00f6mer, secretary general of the Association of Swedish Snus Manufacturers<\/a>.<\/p>\n\n\n\n

\u201cThe fact that the US is following Sweden\u2019s path shows that harm reduction works and that smoke-free nicotine products can play a crucial role in helping consumers transition away from cigarettes.\u201d<\/p>\n\n\n\n

He emphasizes that while the transition is promising, regulatory frameworks must support, rather than hinder, the availability of scientifically backed reduced-risk products. <\/p>\n\n\n\n

\u201cPolicymakers on both sides of the Atlantic should recognize the public health benefits of these alternatives and make them more accessible to smokers looking to quit,\u201d he adds.<\/p>\n","protected":false},"excerpt":{"rendered":"

Consumption of smoke-free nicotine products\u2014such as nicotine pouches, snus, and vapes\u2014will surpass that of combustible cigarettes in volume in 2025, according to a new analysis…<\/p>\n","protected":false},"author":3,"featured_media":8182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[313,218],"tags":[599,251,296,248,352,294],"class_list":["post-8358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health","category-regulations","tag-goldman-sachs","tag-harm-reduction-2","tag-nicotine-2","tag-patrik-stromer-en","tag-smoke-free","tag-usa-2"],"acf":[],"yoast_head":"\nSmoke-free nicotine products to surpass cigarettes in the US in 2025: report - Snusforumet<\/title>\n<meta name=\"description\" content=\"Consumption of smoke-free nicotine products will surpass that of combustible cigarettes in volume in 2025, according to a new report.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/snusforumet.se\/en\/smoke-free-nicotine-products-to-surpass-cigarettes-in-us-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smoke-free nicotine products to surpass cigarettes in the US in 2025: report - 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