{"id":5477,"date":"2021-09-15T16:29:52","date_gmt":"2021-09-15T14:29:52","guid":{"rendered":"https:\/\/snusforumet.se\/?p=5477"},"modified":"2021-09-15T16:29:55","modified_gmt":"2021-09-15T14:29:55","slug":"swedish-match-to-create-worlds-first-smoke-free-tobacco-company","status":"publish","type":"post","link":"https:\/\/snusforumet.se\/en\/swedish-match-to-create-worlds-first-smoke-free-tobacco-company\/","title":{"rendered":"Swedish Match to create world\u2019s first smoke-free tobacco company"},"content":{"rendered":"\n

Swedish Match has announced plans to sell off its remaining cigar business, a move that would put the Swedish snus maker \u201cway out ahead\u201d of its peers as the world\u2019s first smoke-free tobacco company.<\/strong><\/p>\n\n\n\n

The Stockholm-based company, long a leading producer of Swedish snus, called the announcement<\/a> the \u201cnext chapter\u201d in its transformation away from combustible tobacco.<\/p>\n\n\n\n

That journey began in earnest back in 1999 when Swedish Match sold its cigarette business. Since then it has also offloaded other combustible tobacco businesses including pipe tobacco and non-US cigarmaking.<\/p>\n\n\n\n

\u201cThis announcement is another milestone toward achievement of our aspiration to become an entirely smoke-free organisation with a clear leadership position in oral reduced-risk products,\u201d Swedish Match CEO Lars Dahlgren said in a statement.<\/p>\n\n\n\n

The sale of the company\u2019s remaining combustible tobacco business gives Swedish Match\u2019s extensive portfolio of smoke-free products, including snus and the fast-growing nicotine pouch business, a \u201cleading role in building a stronger Swedish Match\u201d, the company said.<\/p>\n\n\n\n

Swedish Match: a smoke-free trailblazer <\/h2>\n\n\n\n

Clive Bates<\/a>, a respected tobacco harm reduction advocate praised the move, calling Swedish Match a \u201cworldwide leader in tobacco harm reduction\u201d.<\/p>\n\n\n\n

\u201cSwedish Match has long blazed the trail towards a smoke-free world,\u201d he told Snusforumet.<\/p>\n\n\n\n

Bates, who served previously as the Director of Action on Smoking and Health in the UK, added that the emergence of a truly smoke-free tobacco company marks the start of a new era in the industry.<\/p>\n\n\n\n

\u201cThis is where all tobacco companies will head eventually, but Swedish Match is way out ahead,\u201d he said.<\/p>\n\n\n\n

He added that a smoke-free Swedish Match will further confound tobacco control activists who stick to claims that tobacco companies, by definition, can\u2019t take steps to improve public health<\/a>.<\/p>\n\n\n\n

\u201cA tobacco company selling a tobacco product is now responsible for avoiding thousands of smoking-related deaths,\u201d he explained.<\/p>\n\n\n\n

\u201c[Swedish Match] is doing more for public health in its home country, Sweden, than all the tobacco control activists and academics combined.\u201d<\/p>\n\n\n\n

Toward a smokeless future for nicotine users<\/h2>\n\n\n\n

The CEO of online snus retailer Haypp Group<\/a>, Gavin O\u2019Dowd, also applauded Swedish Match\u2019s announcement and encouraged other tobacco companies to follow suit.<\/p>\n\n\n\n

\u201cThe sooner that smoking is phased out, the better,\u201d he said in a statement.<\/p>\n\n\n\n

\u201cThis means taking into consideration the critical role that smokeless products can play in helping smokers leave cigarettes behind for good, and coupling cigarette bans with policies that will incentivize smokers to switch to less harmful options.\u201d<\/p>\n\n\n\n

Patrik Str\u00f6mer, Secretary General of the Association of Swedish Snus Manufacturers<\/a>, welcomed the move of one of the organisation\u2019s members to commit to a smoke-free business model.<\/p>\n\n\n\n

\u201cIt\u2019s always exciting when one of our members can lead the way toward a healthier, smoke-free future for nicotine users,\u201d he said.<\/p>\n\n\n\n

\u201cSnus has already helped Sweden become more or less smoke-free<\/a>. And hopefully a smoke-free Swedish Match can help inspire the industry and policymakers so that more countries can achieve smoke-free status.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Swedish Match has announced plans to sell off its remaining cigar business, a move that would put the Swedish snus maker \u201cway out ahead\u201d of…<\/p>\n","protected":false},"author":3,"featured_media":5479,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[313,218],"tags":[266,406,407,248,293,308],"class_list":["post-5477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health","category-regulations","tag-clive-bates-2","tag-gavin-odowd","tag-haypp-group","tag-patrik-stromer-en","tag-snus","tag-swedish-match-2"],"acf":[],"yoast_head":"\nSwedish Match to create world\u2019s first smoke-free tobacco company - Snusforumet<\/title>\n<meta name=\"description\" content=\"Swedish Match has announced plans to sell off its cigar business, a move that would create the world\u2019s first smoke-free tobacco company.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/snusforumet.se\/en\/swedish-match-to-create-worlds-first-smoke-free-tobacco-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Swedish Match to create world\u2019s first smoke-free tobacco company - 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